How to Make your Business Card Work for You

For most businesses, it is essential to have a reliable marketing strategy. The marketing strategy should attract interested clients who will, in turn, contribute to the growth of your business. For most companies, business cards work as a great marketing strategy. Though simple, this handy networking tool portrays the image of your business and gives it that professional touch as well. A shoddy card portrays a shoddy image. No business person would want to portray a mediocre image of their business. Making a business card? Avoid these common mistakes!

  1. Including Unnecessary Information

The business’s reputation is the basis of your card. Make sure you maintain a positive reputation of your business. Be careful so as not to go overboard to the extent of including unwanted information. The number of clients you are likely to attract depends on the card’s stylistic yet professional appearance. Focus on branding the company’s name using informative text and suitable imagery.

  1. Lacking Consistency On The Choice Of Fonts

Fonts are important as this is the first feature noticeable to any client. Always use fonts that bring out professionalism. Numerous fonts indicate incompetency in the business as well as proving to offer amateur services. Official fonts e.g Times New Roman stand out when it comes to giving that professional look. Just be sure to stick to one type of font.

  1. Using Non-Impressive Materials

The choice of ink and paper in designing your card plays a major role in the marketing of your business. This basically refers to the quality of your card. The paper should not be lightweight and the ink should be neatly visible. Be sure to give a remarkable impression with the use of quality paper and ink.

  1. Lacking Communication With Your Client

Through your card, your client should see the essence of partnering with your company. Avoid including information that is not at all related to the sole objective of printing the card. Be precise and straight to the point. Maintain a constant flow of communication through a limited number of words. A simple statement should give a brief summary of what your business has to offer and what he/she stands to gain in partnering with you.

  1. Failing To Indicate Contacts

For most potential customers, word of mouth is never enough. Before wanting to partner with your company, he/she may want to do a background check so as to verify your business’ professionalism. Useful contacts such as e-mails, websites, and social media go a long way in the promotion of your business. If your business has either of these three, indicate them clearly on your business card.

Business cards are a silent but effective way of communicating your business to potential customers. If you are seeking to venture into business anytime soon, please consider these points. The same way you effectively communicate by word of mouth should also be translated to your card in terms of appearance, contents, and quality. By focusing on these 5 important points, you improve the chances of your business surpassing unimaginable levels you never deemed possible.

Featured Image: Thinkstock/

Posted on May 5, 2023